# Feutre

> Feutre is the pre-production readiness layer for customer support. Agents, internal or outsourced, rehearse high-stakes customer conversations with AI personas by voice, chat or email, get instant objective feedback, and must pass a readiness gate before they touch a live ticket.

Feutre is built and hosted in the European Union, is GDPR compliant, SOC 2 Type 2 audited, and never uses customer conversations to train third-party foundation models. The product is available at https://app.feutre.app; this site (https://feutre.app) is the public website, published in English (/en) and French (/fr).

## What the product does

- **Simulation engine** — turn complex tickets and brand-specific edge cases into mandatory, lifelike scenarios with personas that push back.
- **Every channel** — inbound and outbound calls, voice, chat and email.
- **Instant feedback** — objective scoring against the scorecards the organisation defines, right after each simulation.
- **Readiness tracking** — dashboards and an audit trail of who is ready (and who is not), across internal teams and BPO vendors.
- **Full agent lifecycle** — hiring assessments, onboarding and continuous training paths.
- **Integrations** — Zendesk and Intercom apps (training inside the ticketing tool, help-center knowledge sync), Dixa, Notion, Slack, webhooks.

## Pricing

- **Free** — $0 (No credit card required). Validate the Readiness Gate.
- **Core** — From $29 / active user / mo (Unlimited scenarios per user). Institutionalize team proficiency.
- **Ultimate** — Custom (Custom terms and volume). Enforce global oversight.

Core is billed per active user (anyone who ran at least one role-play in the month), with unlimited scenarios per user. The Free plan needs no credit card.

## Main pages

- [Home](https://feutre.app/en): positioning, the readiness gate, plans.
- [Product](https://feutre.app/en/features): simulations, assignments, feedback, readiness tracking.
- Channels: [inbound](https://feutre.app/en/product/inbound), [outbound](https://feutre.app/en/product/outbound), [voice](https://feutre.app/en/product/voice), [chat & email](https://feutre.app/en/product/chat-email).
- [MCP server](https://feutre.app/en/product/mcp): connect Claude, ChatGPT, Cursor or any MCP client to a Feutre workspace (same operations and permissions as the public API).
- Solutions: [hiring](https://feutre.app/en/hiring), [onboarding](https://feutre.app/en/onboarding), [continuous training](https://feutre.app/en/training).
- Industries: [bpo](https://feutre.app/en/training/bpo), [travel](https://feutre.app/en/training/travel), [healthcare](https://feutre.app/en/training/healthcare), [finance](https://feutre.app/en/training/finance), [consumers](https://feutre.app/en/training/consumers).
- [Integrations](https://feutre.app/en/integrations): [Zendesk](https://feutre.app/en/integrations/zendesk), [Intercom](https://feutre.app/en/integrations/intercom).
- [Pricing](https://feutre.app/en/pricing): plans and comparison table.
- [Resources](https://feutre.app/en/resources): ROI calculator, onboarding simulator, guides and audits.
- [Customer stories](https://feutre.app/en/customers): case studies with outcome metrics.
- [Alternatives](https://feutre.app/en/alternatives): honest comparisons with other training approaches.
- [FAQ](https://feutre.app/en/faq): product, pricing, security and rollout questions.
- [Help center](https://help.feutre.app): setup and usage guides.
- [Blog](https://feutre.app/en/blog): articles on customer service training and CX operations.
- [About](https://feutre.app/en/team) and the [manifesto](https://feutre.app/en/team/manifesto).
- [Affiliate programme](https://feutre.app/en/affiliate): 30% recurring commission for 12 months, 90-day cookie.
- [Contact](https://feutre.app/en/contact): demo booking, sales, support, press.

## Legal & compliance

- [Terms of service](https://feutre.app/en/terms)
- [Privacy policy](https://feutre.app/en/privacy)
- [GDPR & data protection](https://feutre.app/en/gdpr): controller/processor split, DPA, EU hosting, sub-processors, retention, security measures.
- [Security](https://feutre.app/en/security): EU hosting, encryption, SSO (SAML, SCIM), access control, application security, vulnerability reporting.

## Customer stories

- [Northwind](https://feutre.app/en/customers/northwind): How a 120-person SaaS sales org cut ramp-up from 94 to 51 days by making practice a prerequisite, not an option.
- [Lumen Health](https://feutre.app/en/customers/lumen-health): A regulated support centre cut escalations by 21% by letting agents rehearse their hardest calls first.
- [Atlas Bank](https://feutre.app/en/customers/atlas-bank): How a European bank aligned eleven markets on one definition of a good advisory conversation.
- [Verdia](https://feutre.app/en/customers/verdia): A 30-person startup replaced three days of founder-led role-play with a scorecard and five scenarios.

## Comparisons

- [Feutre vs. manager-led role-play](https://feutre.app/en/alternatives/manager-led-role-play): The original method: excellent when it happens, and it rarely happens more than once a month.
- [Feutre vs. call recording tools](https://feutre.app/en/alternatives/call-recording-tools): Great for knowing what happened. Not built for practising what should happen next time.
- [Feutre vs. LMS e-learning modules](https://feutre.app/en/alternatives/lms-elearning): Proves someone watched a module. Says nothing about whether they can hold the conversation.
- [Feutre vs. building it yourself with an LLM](https://feutre.app/en/alternatives/diy-llm-prompt): A great prototype. The hard part was never the conversation — it is everything around it.
- [Feutre vs Solidroad](https://feutre.app/en/alternatives/solidroad): Solidroad vs Feutre: AI QA with simulations, or a readiness gate built on role-play. Channels, integrations, pricing and hosting compared, from public information. (public information checked 2026-10-01)
- [Feutre vs Zenarate](https://feutre.app/en/alternatives/zenarate): Zenarate vs Feutre: two simulation platforms for contact centers. Channels, help-desk integrations, hosting and pricing compared, from public information. (public information checked 2026-10-01)
- [Feutre vs SymTrain](https://feutre.app/en/alternatives/symtrain): SymTrain vs Feutre: two AI simulation platforms for customer-facing agents. Channels, help-desk integrations, pricing and hosting compared, from public information. (public information checked 2026-10-02)
- [Feutre vs Second Nature](https://feutre.app/en/alternatives/second-nature): Second Nature vs Feutre: sales-first AI role-play, or readiness simulations built for customer support. Channels, integrations and pricing compared. (public information checked 2026-10-01)
- [Feutre vs Hyperbound](https://feutre.app/en/alternatives/hyperbound): Hyperbound vs Feutre: AI sales role-play, or readiness simulations for customer support agents. Use cases, channels, integrations and pricing compared. (public information checked 2026-10-01)
- [Feutre vs Mursion](https://feutre.app/en/alternatives/mursion): Mursion vs Feutre: immersive avatar simulations for interpersonal skills, or readiness simulations for customer support agents. Compared from public information. (public information checked 2026-10-01)
- [Feutre vs Practis](https://feutre.app/en/alternatives/practis): Practis vs Feutre: AI sales readiness for field teams, or readiness simulations for customer support agents. Use cases, integrations, pricing and hosting compared. (public information checked 2026-10-01)
- [Feutre vs Exec](https://feutre.app/en/alternatives/exec): Exec vs Feutre: voice-first AI role-play across sales and leadership, or readiness simulations for support teams on every channel. Pricing and features compared. (public information checked 2026-10-01)
- [Feutre vs Quantified](https://feutre.app/en/alternatives/quantified): Quantified vs Feutre: compliant AI role-play for regulated field sales, or readiness simulations for customer support agents. Compared from public information. (public information checked 2026-10-01)
- [Feutre vs Zendesk QA](https://feutre.app/en/alternatives/zendesk-qa): Zendesk QA vs Feutre: AI QA of live tickets, or simulations that prepare agents before they reach them. What each does, pricing, and how they work together. (public information checked 2026-10-01)
- [Feutre vs Playvox](https://feutre.app/en/alternatives/playvox): Playvox vs Feutre: a workforce engagement suite (QA, coaching, LMS, WFM), or AI simulations that prepare agents before go-live. Compared from public information. (public information checked 2026-10-01)
- [Feutre vs Rippit (MaestroQA)](https://feutre.app/en/alternatives/rippit): Rippit (formerly MaestroQA) vs Feutre: AI analysis of every live conversation, or simulations that prepare agents before go-live. Compared from public information. (public information checked 2026-10-01)
- [Feutre vs Scorebuddy](https://feutre.app/en/alternatives/scorebuddy): Scorebuddy vs Feutre: QA, coaching and LMS for contact centers, or AI simulations that certify agents before go-live. Compared from public information. (public information checked 2026-10-01)
- [Feutre vs evaluagent](https://feutre.app/en/alternatives/evaluagent): evaluagent vs Feutre: QA, coaching and LMS for contact centers, or AI simulations that prepare agents before go-live. Pricing and features compared. (public information checked 2026-10-01)

## Blog articles



## Frequently asked questions

**What exactly is an AI role-play?**
Feutre generates an AI persona from the scenario you describe: a role, a personality, a mood, a hidden agenda and the objections it is allowed to raise. Your team talks to that persona by voice or text, and the conversation is scored against a scorecard you control.

**Does it really work by voice?**
Yes. Voice conversations run in real time with natural turn-taking, and the persona can interrupt or be interrupted. Text mode exists for open spaces and noisy environments, and both modes are evaluated with the same scorecard.

**How are conversations scored?**
You define the criteria, their weight and what a passing score means. Feutre scores each criterion and quotes the exact moment in the transcript that justifies the score, so the feedback can be discussed rather than accepted on faith.

**Which languages are supported?**
Feutre runs simulations in English, French, Spanish, Italian, Portuguese, German, Dutch, Danish, Swedish, Norwegian, Polish, Romanian, Bulgarian, Greek, Turkish and Arabic. A scenario can be written once and localised per market while keeping the same evaluation criteria.

**How long does it take to build a scenario?**
Under ten minutes for a first scenario. Start from a template, replace the persona and the context with your own, adjust the scorecard, publish. No instructional designer required.

**Is there a free trial?**
There is a Free plan, with no credit card: 10 role-play sessions with unlimited personas, scenarios and scorecards, every channel and the Zendesk & Intercom integrations. When you're ready, ask for a 30-day free trial of the full platform.

**How does billing work?**
Core is billed per active user: from $29 per active user per month, with unlimited scenarios per user. An active user is anyone who runs at least one role-play during the month, so agents who did not train are not invoiced. Ultimate is priced on custom terms.

**Can I cancel or change plan?**
Yes. Your bill follows the number of active users each month, and upgrading or downgrading is handled with your account manager, without losing anything you created.

## Optional

- [Status page](https://smartrole.statuspage.io/): incident history and uptime.
- Contact: friends@feutre.app — we answer in under 4 business hours, in English or French.